What is it about?
This study investigates the motivations leading individuals to continue volunteering in a non-profit organization. The main focus is on reciprocal attitude and gift-giving intention, to stress the importance for managers to build a positive organizational atmosphere where volunteers perceive a reciprocal organizational responsiveness to their behavioral signals. The study used an Italian setting, which has an ancient tradition of volunteerism dating back to 1244, when the first Italian non-profit organization was created.
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Why is it important?
The study empirically demonstrates the crucial role of positive reciprocity and gift-giving in organizational contexts. In this way, significant managerial implications are provided to managers to better attract and retain volunteers, which actually represent one of the most important internal stakeholders of non-profit organizations.
Perspectives
The paper's main goal is to shed light both theoretically and empirically to the importance of positive organizational behavior not only in the for-profit context but especially in the non-profit one, which is progressively growing thanks to the rise of the Third Sector in our contemporary societies.
Lamberto Zollo
Universita degli Studi di Firenze
Read the Original
This page is a summary of: Reciprocity and gift-giving logic in NPOs, Journal of Managerial Psychology, September 2017, Emerald,
DOI: 10.1108/jmp-04-2017-0140.
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