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This page is a summary of: A Twenty‐First Century Guide to Aldersonian Marketing Thought20061Wooliscroft, B., Tamilia, R. and Shapiro, S. (Eds). A Twenty‐First Century Guide to Aldersonian Marketing Thought. New York: Springer 2006. , ISBN: 0‐387‐26175‐3 $US129.00 (Hardback, xxi..., Journal of Management History, October 2006, Emerald,
DOI: 10.1108/jmh.2006.12.4.439.1.
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