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Most people think that value is objective and that it can be measured numerically. We argue that value should be thought about as being both subjective and objective. We represent this idea by suggesting value is like the Yin-Yang of Chinese philosophy. Further, because of value being a mixture of objective and subjective elements, we contend that value should be measured both quantitatively as well as qualitatively.

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This page is a summary of: Understanding and studying value as a duality, Journal of Management History, July 2024, Emerald,
DOI: 10.1108/jmh-09-2023-0096.
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