The conceptualization of the dimensionality of corporate communication management: a systematic literature review

What is it about?

This paper aims to create a framework for understanding Corporate Communication Management (CCM) by reviewing and synthesizing existing research. It systematically analyzed 17 articles from 8 journals and conferences published between 2012 and 2022 using the PRISMA method. The findings reveal limited academic literature on CCM and inconsistent terminology in the field. Key dimensions identified include media relations, strategy, corporate advertising, public relations, investor relations, employee communication, public affairs, and internal communication. The paper proposes a comprehensive framework for CCM and emphasizes the need for future research using quantitative or mixed methods to further refine and expand these concepts, aiding researchers and communication professionals in better understanding and applying CCM.

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