The recipe to sweet success: competitive advantages for a Spanish chocolatier, 1874–1910

What is it about?

At the turn of the 20th century, Barcelona's industrialist bourgeoisie showcased their wealth commissioning family residences from renowned architects embracing the Modernist style. Within these families, a chocolatier emerged, expressing opulence through the iconic Casa Amatller, now a symbol of the city. How did a manufacturer of staple foodstuffs ascend to prominence alongside the foremost industrial figures of the nation?

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