An intellectual journey into the historical evolution of marketing research in brand switching behavior – past, present and future

Osama Sam Al-Kwifi, Zafar U. Ahmed
  • Journal of Management History, April 2015, Emerald
  • DOI: 10.1108/jmh-03-2014-0076

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http://dx.doi.org/10.1108/jmh-03-2014-0076

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