An exploration of “value-creation” in a non-management department

What is it about?

This paper highlights the strategies undertaken by 'entrepreneurial' universities to leverage their bottom-line especially in response to withdrawals of public funding, and reveals an interesting interaction of innovation, opportunity recognition, risk taking and pro-activeness at play within a university environment.

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Why is it important?

The findings reveal an interesting interaction of innovation, opportunity recognition, risk taking and pro-activeness at play within a university environment. The study also highlights how instructors have, in the past, based their syllabi on celebrities – from the Georgetown University to the University of South Carolina, University of Missouri and Rutgers University cutting across departments from English through sociology to Women’s and Gender Studies.

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