Future scenarios for management education

Howard Thomas, Michelle Lee, Alexander Wilson
  • The Journal of Management Development, May 2014, Emerald
  • DOI: 10.1108/jmd-02-2014-0018

Future scenarios for management education

What is it about?

Business schools are facing unprecedented challenges, ranging from financial sustainability in some quarters to waning demand for the MBA to the potentially disruptive impact of massive open online courses. Given these challenges, how might the future of management education unfold? The purpose of this paper is to better understand how leaders in management education perceive these challenges and their likely impact on the evolution of the field.

Why is it important?

The authors asked the panel of experts for their insights on what they perceive to be the most likely, best-case, and worst-case scenarios in the next ten years. The modal response for the most likely scenario was one where intense competition pushes schools to specialise and better differentiate their offerings, as they attempt to strengthen their position in the market. The best-case scenario was one where schools move closer to the practice, in an attempt to regain relevance and legitimacy.

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