Ten years of the Journal of Islamic Marketing: a bibliometric analysis

What is it about?

Islamic marketing establishes itself as an industry of its own; not as a cohort of Islamic finance. We found that JIMA played an active role in that respect. Islamic marketing has been primarily an Asian-dominated industry. Malaysia has led the development and publication of resources on Islamic marketing, followed by recent initiatives in Indonesia, Iran and Pakistan. There are also unique cases of Islamic marketing growth in non-Asian Muslim-minority countries, including the United States, the United Kingdom, and Australia. Finally, loyalty, religiosity, halal food, and intention of the Muslim consumers are the key dimensions covered by JIMA authors. We expect that JIMA will cater to the growing needs of Islamic marketing in diversified sectors, Islamic social marketing analytics, post-purchase attributes, and multidimensional integration of Islamic marketing research in the dominance of diverse leadership style and ownership structure.

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