The influence of Islamic corporate social responsibility implementation and marketing on Islamic bank performance moderated by community religious commitment

What is it about?

The impact of corporate social responsibility (CSR in short) on society is significant for public organisations and financial services such as banking. How CSR is implemented, evaluated, and marketed to the community determines the overall performance of the banks. We believe that the role of community religious commitment is also vital to support the effectiveness of CSR to increase the performance of Islamic banks. To test this statement, we survey 251 Islamic bank branches in Indonesia. When implemented and evaluated rightly, we found that CSR could increase the branch performance without relying on community religious commitment. However, when the CSR activity is marketed to society, its effectiveness depends on the religiosity of the community. Hence we must perform CSR genuinely and honestly to inform the public about the activities to gain public support for the bank's operation.

Featured Image