What is it about?
This study aims to identify and describe possible innovations available to the takaful industry in Indonesia by considering demographic characteristics and geographical conditions. Indonesia has a predominantly Muslim population and thus presents good potential for the takaful market.
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Why is it important?
Offering the products and services of Takaful industry to the society should adjust the characteristics of consumers. Understanding the demography of consumers will increase the effectiveness of company's marketing to achieve the objective of company.
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This page is a summary of: Innovation in the takaful industry: a strategy to expand the takaful market in Indonesia, Journal of Islamic Marketing, August 2019, Emerald,
DOI: 10.1108/jima-08-2018-0143.
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