What people say and what's their implicit attitude about Islamic bank

What is it about?

when people are asked to express their attitude toward something, they tend to calibrate the response in order to represent their best. The true attitude which spontaneously emerge are often modified deliberately and become explicit. We investigate this relation in the context of saving at Islamic bank behavior.

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Why is it important?

The investigation of implicit attitude in the context of Islamic banking patronizing behavior has not been conducted before. The study shows that shows that implicit attitude toward Islamic banks is relatively lower than the explicit attitude. This research open new perspective in understanding Islamic bank saving and religious related product consumption in general.