Islamic challenges to advertising: a Saudi Arabian perspective

What is it about?

The issues faced by marketing and advertising from a religious perspective based on Salafism that is prominent among Saudi Arabia's religious authority.

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Why is it important?

The influence of Salafism is growing, thereby affecting attitudes towards the way companies market their products and services. Understanding these issues can aid companies in creating inclusive advertising that does not alienate a substantial religiously conservative population in the Saudi market.