Predicting customers’ adoption towards family takaful scheme in Pakistan using diffusion theory of innovation

What is it about?

This paper examines the determinants that influence the customer’s adoption towards the use of family takaful scheme by extending the diffusion theory of innovation (DOI) in the context of Pakistan. The customer’s adoption towards Islamic insurance is determined not only by perceived relative advantage and perceived compatibility but also by awareness and religious belief. Perceived complexity, on the contrary, turns not to be a predictor of family takaful adoption

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