What is it about?
This study proposes the integration of the concept of servitisation into halal supply chains and offers a roadmap for sustainable business growth. The study not only provides thematic research direction but also gives insights into practice. The roadmap can be utilised for future research and development as well as improvement in business efficiency and customer experiences. This study unfolds the potential of servitisation in halal supply chains and encourages further research on the interaction of servitisation and halal supply chains.
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This page is a summary of: Integrating servitisation into the halal supply chain: a roadmap for sustainable business growth, Journal of Islamic Marketing, November 2024, Emerald,
DOI: 10.1108/jima-01-2024-0028.
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