This study aims to examine the effect of halal company identity and halal restaurant loyalty

What is it about?

This study attempt to answers how does halal company identity, include halal identity similarity, halal identity distinctiveness and halal identity prestige, influence customer satisfaction and customer trust of halal restaurants? How do customer satisfaction and customer trust affect customer-company identification of halal restaurants? and How does customer-company identification affect halal restaurant loyalty?

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Why is it important?

This theoretical framework attempts to contribute to the concept of halal tourism based on the theory of social identity and customer-company relationship quality

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