Comparing the readability of marketing research books

What is it about?

Marketing research textbooks are written for different markets (usually located in different parts of the world). We wanted to evaluate whether the textbooks written in South Africa and Internationally are readable, We used well-established readability scores to evaluate and compare them

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Why is it important?

Here we are comparing (for the 1st time) South African and International Marketing research texts to compare how readable they are for students.