Mobile wallet adoption

What is it about?

Mobile wallet is an upcoming trend in payment modes. This paper identifies consumer-related factors influencing its adoption in a developing country and empirically examines the relationship of the identified factors with behavior intention of consumers to adopt mobile wallet.

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Why is it important?

It is one of the very few empirical studies conducted in India in the area of mobile wallet adoption. Marketers will get an insight of the factors important to consumers while adopting a new mobile-based service such as mobile wallet service.