What is it about?
The paper discusses different types of classical and Big Data analytical techniques and application areas from the early days to present day.
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Why is it important?
Businesses can benefit from a deeper understanding of classical and Big Data analytics to make better and more informed decisions. This article presents a historical perspective from the early days of analytics to present day use of analytics.
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This page is a summary of: Analytics based decision making, Journal of Indian Business Research, November 2014, Emerald,
DOI: 10.1108/jibr-09-2014-0062.
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