What is it about?
Hedonic shopping motivations impacting impulse buying among youngster
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Why is it important?
Adds to the literature on impulse buying in the light of new moderators
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This page is a summary of: Impulse buying intentions of young consumers from a hedonic shopping perspective, Journal of Indian Business Research, November 2017, Emerald,
DOI: 10.1108/jibr-02-2017-0018.
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