What is it about?
Consumer adoption of internet banking services in india.
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Why is it important?
Paper has extended the TAM MODEL by incorporating variables such as website design, enjoyment, trust and risk factors. Online survey is conducted and structural equation modelling technique is used to explore underlying relationships.
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This page is a summary of: Consumer attitude and behavioural intention towards Internet banking adoption in India, Journal of Indian Business Research, March 2015, Emerald,
DOI: 10.1108/jibr-02-2014-0013.
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