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Tourism companies need to redefine their business model and the way they intend to create value for the customer to be adapted to the changing environment. The infusion of smart technology and mindfulness towards its use are essential to create value in companies.
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This page is a summary of: Digital pathways: enhancing tourism small and medium-sized enterprises (SMEs) through smart organizational mindfulness towards technological transformation, Journal of Hospitality and Tourism Insights, October 2025, Emerald,
DOI: 10.1108/jhti-08-2024-0812.
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