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Why is it important?
The present study notes that it is worthwhile to identify the key factors influencing the supply side of the Iranian tourism system. Accordingly, the results show how these key factors can play a vital role in long-term economic sustainability leading to the development of the Iranian tourism market.
Perspectives
I believe that this article will help the Iranian tourism authorities to better elaborate future scenarios for the development of tourism in Iran. Because the findings of this study are really valuable in preparing the future-oriented planning of tourism in Iran.
Sarasadat MAKIAN
Universite Grenoble Alpes
Read the Original
This page is a summary of: Structural analysis of the development of the Iranian tourism market employing a MICMAC approach: a new long-range planning method to attract the ASEAN international tourist market, Journal of Hospitality and Tourism Insights, September 2020, Emerald,
DOI: 10.1108/jhti-04-2020-0053.
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