Consumer rights in neoliberal times

What is it about?

The purpose of this paper is threefold: first, to analyze the origins of Adelco in the context of the “Consumer Orientation Campaign” (Orientación Para El Consumidor, OPEC, in Spanish) promoted by the Ministry of Economy between 1978 and 1981; second, to describe the main characteristics of Adelco during its first years, especially its activities, structure and its international connections; finally, to contribute to the study of consumer organizations in Argentina and Latin America, where very little research has been done on the subject.

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Why is it important?

The main value of the paper rests on three factors. First, it offers an insight into the origins of Adelco, the first consumer defense NGO in Argentina. Second, it studies sources that have never previously been analyzed, such as the Minutes of the Board of Directors meeting and personal interviews. Third, it shows the ties between the origins of Adelco and the consumer policy of the military government in Argentina.