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Staffordshire manufacturers could initiate the production of designs for the American market. This research finds ceramic importers and dealers marketing and even commissioning goods that reflected their backgrounds and socio-political views.This behaviour was not always responding to demand.

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This page is a summary of: Variations in American marketing practices of early 19th-century ceramic importers and dealers, reflecting culture and identity, Journal of Historical Research in Marketing, June 2020, Emerald,
DOI: 10.1108/jhrm-07-2019-0024.
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