What is it about?
The influences on my academic career, including people, institutions, and ideas.
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Why is it important?
To encourage other researchers, particularly junior ones, to pursue their academic passions and meet challenges.
Read the Original
This page is a summary of: Valarie Zeithaml: autobiographical reflections, Journal of Historical Research in Marketing, August 2017, Emerald,
DOI: 10.1108/jhrm-05-2017-0017.
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