Locating the past in its silence: history and marketing theory in India

Rohit Varman, Hari Sreekumar
  • Journal of Historical Research in Marketing, May 2015, Emerald
  • DOI: 10.1108/jhrm-04-2013-0016

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http://dx.doi.org/10.1108/jhrm-04-2013-0016

The following have contributed to this page: Professor Rohit Varman