What is it about?
The mainstream Corporate Social Responsibility (CSR) agenda is largely driven by concerns and priorities of developed countries. Developing countries face challenges of low social development, income differences and weak institutional framework. The society in developing nations is characterized by greater power distance and in-group collectivism. The immediate survival and socio-economic-cultural issues prevalent in such societies are ignored by mainstream discourse on CSR. The article presents a few propositions that can guide Multinational Enterprises (MNEs) to select appropriate CSR projects in developing nations.
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Why is it important?
This article will help managers of multinational companies to decide on appropriate CSR policies and activities, rather than blindly adopt the CSR policies of their headquarter. Article fills a gap in literature by arguing development of CSR mindset in managers in developing countries. It presents a set of propositions for managers grounded in socio-economic-cultural context.
Perspectives
The expectations of general public as well as government from CSR projects in developing countries is very different from expectations in developed countries. Multinational companies, which generally tend to follow strategic CSR needs to rework their approach to create social/environmental well being in developing countries. We show the type of projects multinational companies are likely to choose.
Ms KAJARI MUKHERJEE
Indian Institute of Management Indore
Read the Original
This page is a summary of: CSR approaches of MNEs in developing countries, Journal of Global Responsibility, September 2016, Emerald,
DOI: 10.1108/jgr-05-2014-0020.
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