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The research shows that there is a strong positive correlation between sustainable practices and financial performance in fashion firms. There is stronger evidence that better sustainable practices lead to better financial performance than vice versa.
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This page is a summary of: Sustainable practices and financial performance in fashion firms, Journal of Fashion Marketing and Management, May 2021, Emerald,
DOI: 10.1108/jfmm-10-2020-0217.
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