Fast fashion companies coping with internationalization: driving the change or changing the model?

Andrea Runfola, Simone Guercini
  • Journal of Fashion Marketing and Management, May 2013, Emerald
  • DOI: 10.1108/jfmm-10-2011-0075

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http://dx.doi.org/10.1108/jfmm-10-2011-0075

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