What is it about?
This study looks at how Colombian entrepreneurs managed uncertainty during the COVID‑19 crisis. It shows that when entrepreneurs felt more successful, they also felt less uncertain about their future. A key reason for this was their creativity — those who saw themselves as more creative were better at coping with the challenges brought by the pandemic. The research suggests that boosting creativity can help entrepreneurs handle crises more effectively. It also highlights the need for training programs and emotional support to strengthen entrepreneurs’ resilience in tough times.
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Why is it important?
This study is important because it shows how creativity can reduce uncertainty for entrepreneurs during crises. While many studies focus on how crises hurt businesses, this research highlights a positive pathway: feeling successful can fuel creativity, which helps entrepreneurs face challenges with more confidence. These insights can guide policymakers, support organizations, and educators in designing programs that strengthen entrepreneurs’ resilience — a crucial need in today’s unpredictable world.
Perspectives
As a researcher, we believe this study sheds light on a vital but often overlooked resource for entrepreneurs — their creativity. While financial and technical support are important, this research shows that fostering self-belief in one’s creativity can make a real difference in how entrepreneurs navigate crises. For us, this reinforces the idea that entrepreneurship is not only about business strategies but also about personal growth and resilience.
Professor Luis Demetrio Gomez Garcia
Pontificia Universidad Catolica del Peru
Read the Original
This page is a summary of: Legacy of a crisis: understanding individual success and uncertainty via self-perceived creativity – insights from the COVID-19 pandemic among Colombian entrepreneurs, Journal of Entrepreneurship and Public Policy, August 2025, Emerald,
DOI: 10.1108/jepp-11-2023-0114.
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