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Entrepreneurs may target mass markets or niche markets. Individuals in rich countries are becoming more different from one another, due to more leisure and specialized learning. Sometimes they develop new lifestyles. This creates opportunities for voluntary lifestyle communities, but makes one-size-fits-all policies less desirable.

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This page is a summary of: Entrepreneurship in superdiverse societies and the end of one-size-fits-all policy prescriptions, Journal of Entrepreneurship and Public Policy, October 2021, Emerald,
DOI: 10.1108/jepp-05-2021-0062.
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