What is it about?
The advent of mobile telephony devices with strong internet capabilities has laid the foundation for mobile commerce (m-commerce) services. The purpose of this paper is to empirically examine predictors of m-commerce adoption using a modification of the widely used technology acceptance model and the unified theory of acceptance and use of technology model.
Why is it important?
The study is among a very few studies which analyzed m-commerce adoption by applying a linear and non-linear approach. The study offers a multi-analytical model to understand and predict m-commerce adoption in the developing nation like India.
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This page is a summary of: A multi-analytical approach to understand and predict the mobile commerce adoption, Journal of Enterprise Information Management, March 2016, Emerald, DOI: 10.1108/jeim-04-2015-0034.
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