Assessing the impact of digital service innovation (DSI) on business performance: the mediating effect of Artificial Intelligence (AI)

What is it about?

This study looks at how modern tech in services and smart AI work together to make businesses do better. It's about using smart AI to make sense of all the feedback and data from services to boost business strategies. The goal is to show that using digital innovation and AI smartly is really important for growth in today's world. The study tells bosses in the manufacturing world to use both digital innovation and AI to get ahead, focusing on detailed, relevant data to guide AI in making smart decisions. It's clear that digital service innovation is good for business, and AI makes it even better by working with all the detailed feedback and data.

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