What is it about?
This paper aims to investigate the key drivers of social media adoption intention by small- and medium-sized enterprises (SMEs).
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Why is it important?
Conceptually, it develops a suitable multi-perspective framework covering various factors that may affect social media use. It also tests the framework empirically on a sample of SMEs from the UAE.
Perspectives
This study identify the reasons and motivations for social media adoption among UAE SMEs.
Abdul Rahim Abu Bakar
Prince Sultan University
Read the Original
This page is a summary of: Understanding social media adoption in SMEs, Journal of Entrepreneurship in Emerging Economies, June 2018, Emerald,
DOI: 10.1108/jeee-08-2017-0058.
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