Uncoupling enterprise culture from capitalism

What is it about?

The starting point of this paper is that enterprise culture is often viewed as inextricably related to the legitimate capitalist economy. The aim of this paper is to contribute to the literature that has sought to deconstruct this ideologically-driven depiction by demonstrating how the existent enterprise culture in post-Soviet spaces not only challenges the depiction of the entrepreneur as a heroic icon of the legitimate capitalist culture but also opens up the feasibility of alternative futures beyond legitimate profit-driven capitalism.

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Why is it important?

Just 7 per cent of the Muscovite entrepreneurs surveyed pursue profit-driven legitimate entrepreneurship. The vast majority adopt social goals to varying degrees and operate wholly or partially in the informal economy. The outcome is to challenge the depiction of enterprise culture and capitalism as inextricably inter-related and to open up entrepreneurship and enterprise culture in this post-Soviet space to re-signification as demonstrative of the viability of imagining and enacting alternative futures beyond profit-driven legitimate capitalism.

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