Animating business relationships through community social capital: an insight into conviviality

What is it about?

The paper investigates conviviality as the engine of a community social capital which fosters business relationships. We consider the possibility of conviviality being a business resource to exploit. Our research explores convivial relations as community-based social relations together with their potentialities in terms of business relationship embeddedness. The analysis is concentrated on case studies of Italian business communities.

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