Shaping the notion of #wellbeing in the therapy culture context: an analysis through Instagram narratives

What is it about?

This study employs a range of big data analysis techniques to investigate various dimensions of wellbeing on Instagram. Specifically, the study identifies key themes and sub-themes in the textual and visual narratives on wellness on the social media (Instagram), offering evidence for its feminisation.These findings contribute to the discussion on the implications of the notion of wellbeing on Instagram in relation to the idea of 'therapy culture', which can be applied to other social media.

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