Correlates of customer loyalty to financial institutions: a case study

Ugur Yavas, Emin Babakus, George D. Deitz, Subhash Jha
  • Journal of Consumer Marketing, May 2014, Emerald
  • DOI: 10.1108/jcm-10-2013-0759

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http://dx.doi.org/10.1108/jcm-10-2013-0759

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