Technological advancements and social challenges for one-to-one marketing

Danielle Fowler, Dennis Pitta, Richard C. Leventhal
  • Journal of Consumer Marketing, October 2013, Emerald
  • DOI: 10.1108/jcm-05-2013-0549

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http://dx.doi.org/10.1108/jcm-05-2013-0549

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