Crowdsourcing business models that last

What is it about?

Leveraging digital technology companies increasingly build their business on crowdsourcing. The crux for these new business models is to attract a crowd that is both willing and capable to engage in value creation. However, several corporations that have been built upon crowdsourcing have experienced problems to sustain their ventures. This articles shares the lessons from Threadless’s success and Quirky’s failure to guide managers in building and sustaining a business model that effectively leverages crowdsourcing.

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Why is it important?

Despite the visibility and importance of the crowdsourcing companies that have achieved global scale, our understanding of the challenges involved and insights on how to sustain crowdsourcing platforms is limited. In this study, we identified valuable lessons that will provide useful guidance for our efforts to create and capture value with crowds.

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