The relevance of Marshall McLuhan's theories to contemporary business strategies.

What is it about?

Marshall McLuhan's maxim "the medium is the message" is more widely known than understood, but its relevance to the development of business strategy has never been greater because of digital technologies impact on human cognition and relationships.

Featured Image

Why is it important?

Digital technologies have not only disrupted industries like advertising, journalism, retail, and transportation; they have also changed the way people perceive reality, process information, and relate to the world around them.