What is it about?

Based on a multi-year study on the effectiveness of innovation in advanced technology companies, the author discusses the downside of the pursuit of innovation in this seminal work. That is, what happens when management is overly zealous in their pursuit of a particular project or idea that has minimal chance of success.? More important, how is this situation prevented?

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Why is it important?

On occasion, management is overly zealous in their pursuit of a particular project or idea that has minimal chance of success. This can be due to ego, financial commitments, or simply bad judgment. However, there are specific actions and trigger points that can be put in place to prevent the squandering of critical resources devoted to doomed projects.

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This page is a summary of: Scrapping new product development efforts: when to keep going, when to fold, Journal of Business Strategy, July 2016, Emerald,
DOI: 10.1108/jbs-09-2014-0104.
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