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Business model design is a powerful tool to help in identifying business model innovations. Yet when launching, scaling or transforming their business models, entrepreneurs and managers can encounter unforeseen challenges. While business model innovation prioritizes the discovery of growth opportunities, this has often come at the expense of four distinct, interrelated risks.
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This page is a summary of: Risk-managing the business model: locating tripwires at the start, Journal of Business Strategy, December 2020, Emerald,
DOI: 10.1108/jbs-08-2020-0172.
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