What is it about?
Are strategic "big bets" a sign of management weakness, or a sign of management brilliance? This paper surveys more than 30 years of strategic moves to identify what makes a "big bet" stand out from most strategic decisions, and why they are made.
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Why is it important?
Does a "big bet" make sense for you? This paper offers a simple checklist.
Perspectives
Are strategic "big bets" a sign of management weakness, or a sign of management brilliance?
Dr Russell Fralich
HEC Montreal
Read the Original
This page is a summary of: Bet-the-company decisions: when do they pay off?, Journal of Business Strategy, January 2016, Emerald,
DOI: 10.1108/jbs-08-2014-0094.
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