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Corporations are reacting increasingly quickly against regulations or legislation they believe offend their stakeholders. Unless they are willing to be consistent globally, they may be doing their reputations more harm than good. This article offers different strategies for companies to assert their social values without reputational damage.

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This page is a summary of: Writings on the bathroom wall, Journal of Business Strategy, September 2016, Emerald,
DOI: 10.1108/jbs-07-2016-0070.
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