What is it about?
Enhanced marketing in industrial relationships with deeper understanding for specific purposes of digitalization. The case of cooperation of product development.
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Why is it important?
It is important because it emphasizes that there are benefits with digitalization, but they require cooperation and focus from the companies. We study business relationships on the industrial market from the point of view that they are valuable for the companies technological development, with concerning digitization and product or market development. The study shows that IT is integrated (denoting its use and importance) in the business relationships of the industry and when connected successfully to the development of products and production in the relationships, it impacts positively on the performance of the relationships.
Perspectives
I think we need more research on IT as integrated in business: in reality the purposeful use of IT is part of business, but we don't see too much it integrated on business studies. We should adopt it better. Digitalization is a big issue which will give companies and industries better conditions to serve society and people can gain increased life quality - But we can only get that if we learn how to best use it and, reversed, when we do not need it.
Cecilia Lindh
Malardalens Hogskola
Read the Original
This page is a summary of: Information technology and performance in industrial business relationships: the mediating effect of business development, Journal of Business and Industrial Marketing, August 2017, Emerald,
DOI: 10.1108/jbim-12-2016-0282.
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