What is it about?
The article explains how firms from emerging countries like China and India become multinationals and dominate the market.
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Why is it important?
Traditional multinational firms are facing increasing competition from Emerging Market Multinationals.
Perspectives
This is an important are for all multinationals.
Arun Sharma
University of Miami
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This page is a summary of: Innovation from emerging market firms: what happens when market ambitions meet technology challenges?, Journal of Business and Industrial Marketing, May 2016, Emerald,
DOI: 10.1108/jbim-12-2014-0265.
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