Developing culture of working together in collaboration

What is it about?

Collaboration requires culture and relationship strength. Culture of working together evolves over a period of time. When firms work together and cooperate in supply chain functions, a culture develops. This culture then enhances trust, commitment, and loyalty and converges into relationship strength.

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Why is it important?

Existing studies on collaboration test relationship between culture and other constructs of information and resource sharing, i.e., they treat culture and relational attributes as independent variables. However, this study suggests culture and relationship strength may also be dependent variables.

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