Contracts, relationships and innovation in business-to-business exchanges

  • Monika Maria Möhring, John Finch
  • Journal of Business and Industrial Marketing, May 2015, Emerald
  • DOI: 10.1108/jbim-12-2012-0249

B2B contracts, relationships and alignment for innovation co-creation and servitization

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The following have contributed to this page: Professor Monika Maria Möhring and Professor John H Finch